Saturday, 20 January 2018

Belstaff

180px-Belstaff-logo

Belstaff is best known for its motorcycle heritage. Its jackets are instantly recognisable by the phoenix logo on the left arm.

Founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Staffordshire, Belstaff produced all-weather jackets for motorcyclists. Originally the company was called Bellstaff, the second L being dropped in the 1930’s.

In 1927 Eli and Harry opened their Army, Navy, and General store on Stafford Street.

During the Second World War Belstaff supplied everything from aviator suits to parachutes due to the company’s extensive knowledge of waterproofing.

The Trialmaster jacket was introduced in 1948 and is still available today. With its two waist pockets, two chest pockets and mandarin collar, it is a classic design that will never go out of favour. It was designed to survive the harsh weather of the Scottish six day motorbike trials. It was also famously worn by Che Guevara on his 8000km ride through South America and recorded in his memoirs The Motorcycle Diaries.

In 1950 the Black Prince Jacket is launched, a jacket that will sell an amazing 1.6million times over the next 40 years.

In the 1980’s Belstaff moved into golf wear.

As of 2011 the company is now Italian-owned and based in Mogliano Veneto. It has 13 stores around the world.

Belstaff is available at the following online stores

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