Saturday, 24 February 2018

Fjallraven

fjallraven-logo_1

The story of Fjällräven begins in 1950 with Åke Nordin and it starts with the design of a backpack. Åke, a 14 year old scout and keen on the outdoors  wanted a backpack that was comfortable to wear when full. Back packs when filled meant the weight wasn’t even distributed and to carry them you had to arch your back which made them uncomfortable. So he set about designing a wooden frame that distributed the weight evenly and made it comfortable to wear. Fjällräven was born.

In 1960 Åke registered the name Fjällräven, which is Swedish for arctic fox. The backpack had progressed to an aluminium frame. He then went on to design a lightweight tent which was condensation free.

It was in 1968 that Fjallraven issued their first jacket, created together with members of the Nordic Greenland expedition. The jacket is designed for climbers and is sewn in a fabric that was originally intended for light-weight tents, but which was found to be too heavy for that purpose. They find it works extremely well in outdoor clothing however, and after refinement – primarily waxing to repel wind and rain – it is given the name G-1000. G for Greenland.

In 1974, inspired by a cold night spent in the mountains of Abisko, Åke Nordin has the idea for a jacket in which it is impossible to freeze. After years of work, the Expedition Down Jacket is launched.

Expedition Down is filled with goose down and feathers according to the technique Åke learnt from the Americans, who were the experts in down at the time. An overlapping design counteracts heat loss and stops cold winds, while the shoulder section has a Dacron layer so it does not get compressed and lose its insulating capacity when carrying a backpack or transporting heavy tools in the pockets.

Expedition Down is a classic, and is still manufactured today.

Also in 1974, after Fjällräven tents were used in expeditions in tropical conditions, the realisation that good quality clothing was also in demand, the Safari jacket was launched.

In 1978 the iconic Kanken backpack was developed after Åke Nordin read about Swedish school kids struggling with back pains due to the shoulder bags that were popular at the time.

In 1992 Fjällräven develops the Fält Jacket along withLars Fält, founder of the Swedish Defence’s survival school, using the G-1000 material, and built with an integrated sit flap.

Today Fjällräven continues to be at the cutting edge of design and innovation, winning awards and heritage status for its designs.

Fjällräven is available from the following stores

CogglesEnd ClothingStuarts LondonTriads

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