Sunday, 21 October 2018

Hugo Boss

hugo bossIn 1924, Hugo Boss started his clothing company in Metzingen, a small town south of Stuttgart, where it is still based. Due to the economic climate in Germany he went bankrupt in 1931 but was left with 6 sewing machines and able to start again.

There’s no hiding from the fact Hugo Boss was a Nazi member and the company thrived because of his contacts. Hugo himself died in 1948 but the company survived.

In 1950 after years of making workwear and uniforms for the war Hugo Boss received its first order for mens suits and the company expanded over the years. The BOSS brand was created in 1970.

Today the company is split into different ranges.

Boss Black includes modern classic clothing in both men’s wear (1970) and women’s wear (2000). Boss Black has the widest variety of products and is the most widely distributed Boss range.
Boss Orange, includes originally quirky styling with bohemian influences in both men’s wear (1999) and women’s wear (2005). This line was relaunched in 2010 as denim based casual wear.
Boss Selection includes only high priced men’s wear (2003) aimed at a mature market with an emphasis on English tailoring styles.
Boss Green, which was previously known as Boss Sport, includes golf-style active clothing in both men’s wear (2003) and women’s wear (2010)
Hugo, which includes fashion forward styling with a European look in both men’s wear (1993) and women’s wear (1998).

Hugo Boss is available from the following online stores

AphroditeCogglesCruiseFlannelsJules BThe Menswear SitePsycheStuarts LondonTriadsVan Mildert